Department of Visual Communication and Animation
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Introduction
Department of Visual Communication and Animation
In the year of 2014 Dr.MGR Educational & Research Institute – Deemed to be University stepped into the Media Training in a bigger way by starting Department of VisCom &Animation with B.Sc Animation and Visual Communication course ,one of its kind and loaded with high end infrastructure , and now, in a duration of5 years the Department has grown tremendously.
In the year 2018,the department started a unique,complete & comprehensive job oriented degree program - B.Sc. Advanced Animation which is offered only in our University.
With a tremendous Start In the year 2018 the department has launched a Post Graduate program with a combination of Animation and Visual Communication - M.Sc Visual Communication and Animation.
The department is housed with Advanced Animation Laboratory, Clay modelling studio, Stop Motion Animation, Dubbing Studio, and Green Matte Studio,(where shoots for the TV channel happens here and students are allowed to be a part of the back end crew).
In the year 2018,the department started a unique,complete & comprehensive job oriented degree program - B.Sc. Advanced Animation which is offered only in our University.
With a tremendous Start In the year 2018 the department has launched a Post Graduate program with a combination of Animation and Visual Communication - M.Sc Visual Communication and Animation.
The department is housed with Advanced Animation Laboratory, Clay modelling studio, Stop Motion Animation, Dubbing Studio, and Green Matte Studio,(where shoots for the TV channel happens here and students are allowed to be a part of the back end crew).
Vision
To produce well knowledge Media and Animation professionals who will bring name and fame to the media industry through their culture conscious skills.
Mission
- To impart quality training in accordance to the industry standards by providing robust curriculum.
- To motivate and enhance students creativity by providing real time practice which increases their creative-thinking skills.
- To promote leadership, entrepreneurship skills and cognizance about ethical values.
- To inculcate employability through industry collaboration and value added courses.
Teaching Methodology
Students are given class room training along with modern teaching mechanism and apart from this our students are exposed to "Tech Talks"(Seminars, guest lectures and interactive sessions) conducted by Film, TV and Media Industry Professionals – averaging 10 sessions in a semester and regular workshops on latest technologies
Salient Features
We organise internship for the students in the Film Industry since we are associated with the Film Director's Association, giving the student a real time experience to work with the world class professionals in the film industry.
Also internships in TV channel, Production House, Films, VFX Studios wherein students are allowed to get hands on experience on script writing, cinematography, Direction, Program production Animation and Television production.
Also internships in TV channel, Production House, Films, VFX Studios wherein students are allowed to get hands on experience on script writing, cinematography, Direction, Program production Animation and Television production.
Highlights
The Renowned Actor and Director Dr. Pandiya Rajan, handles classes for the students on Short Film making & direction
- International Internships - Our students visits International studios which is organised by the university , enhancing them to get world level exposure .
- Tech talks is the most prominent feature of our department which is organised for every semester.
- Department of Viscom and Animation has a fully functional Animation lab and Production Studio that is catering it's services to the industries for the past FIVE years.
- The department focuses on the strengths and weakness of individual student and guide them accordingly.
- Special and Unique methods adapted to teach non-artistic students to do good quality animation.
- Outdoor visits and outdoor sketching for the students will be organised every semester for every year.
- Acting Classes are Conducted by the professional from the acting school.
- The students are exposed to wide variety of clay sculptingin Clay modelling Studio.
- Regular TV shoots happens in our Studio where students are allowed to be a part of the crew.
Career Options
Film Director, Script Writer, Cinematographer, Photographer, Editor, Graphic Designer ,E-Learning Content Writer, Advertisement Producer / Director, Animator, Modeller / Texture Artist, Lighting Artist, Character Designer , Games Asset Artist - 3D Generalist .
B.Sc. Animation & Visual Communication
PO
The Viscom & Animation Programme prepare the students to be able to do the following:
- PO1: To demonstrate a comprehensive understanding of media. Engage and utilize past and present theories and histories and mastery of relevant methodologies, skills and tools applied to a broad range of media.
- PO2: To Engage in self coordinated persistent learning, focused on worldwide competency, which will promote professional and personal growth.
- PO3: To develop management skills and entrepreneurial skills by harnessing core competencies tempered by values and ethics.
- PO4: To develop pre visualizing skills in a systematic approach to achieve and execute the work on time.
- PO5: Acquire professional knowledge and ability to match the latest trends and techniques.
- PO6: To demonstrate the ability to recognize the power of persuasion and ethical responsibilities of communicators in their field at all levels.
PSO
- PSO 1: Obtain a significant knowledge on fundamental and advanced aspect of visual communication and animation.
- PSO2: Acquire in depth knowledgeonpreproduction, Production, post production for the media.
- PSO 3 : Become proficient in Studio Techniques - Phothography, Audiography, videography, Animation and VFX
PEO
- PEO-1: The Graduates will be professionally Competent to excel in film, animation, gaming industries and also to pursue their higher studies.
- PEO-2: The Graduates will be efficient to start their own business in their respective field.
- PEO-3: The graduates will be able to need the industry standards and get placed in the media and entertainment industry.
B.Sc. Advanced Animation
PO
- PO1 : To familiarize the students with various approaches, methods , techniques and softwares for the entertainment industry.
- PO2 : Learn conventional and advanced digital tools to deliver stills and moving pictures.
- PO3 : To enable students to manage Animation Projects from its Conceptual Stage to the final Product creation.
- PO4 : To train students in applying laws of human motion and psychology in 2-D or 3-D Characters.
- PO5 :To develop expertise in life-drawing and related techniques.
- PO6 : To develop competencies and skills needed formedia industry
PSO
- PSO 1: Gainsignificant knowledge on fundamental and advanced aspect ofanimation and its techniques.
- PSO 2:Acquire indepth knowledge on Visual Effects, editing, traditional and digital designing.
- PSO3 :Become proficient In the fields of entertainment , print and digital media.
PEO
- PEO-1: The Graduates will be professionally Competent to excel in film, animation, gaming industries and also to pursue their higher studies.
- PEO-2: The Graduates will be efficient to start their own business in their respective field.
- PEO-3: The graduates will be able to need the industry standards and get placed in the media and entertainment industry.
B.Sc. Gaming Art & Design
PO
- PO1 : To familiarize the students with various approaches, methods , techniques and softwares for the gaming industry.
- PO2 : Learn conventional and advanced digital tools to deliver stills and moving pictures.
- PO3 : Create game content for multiple gaming application by utilising industrystandard tools .
- PO4 : Apply techniques and methods in production ofa diverse portfolio of industry standard game art
PSO
- PSO 1: Communicate graphicallyby employing the professional skills and techniques used in the design , development of computer game.
- PSO 2: Acquire in depth knowledge in creatinggames pertaining toPC and mobile gaming.
- PSO 3: Createassets andproperties for innovativegames.
PEO
- PEO-1: The Graduates will be professionally Competent to excel in film, animation, gaming industries and also to pursue their higher studies.
- PEO-2: The Graduates will be efficient to start their own business in their respective field.
- PEO-3: The graduates will be able to need the industry standards and get placed in the media and entertainment industry.
