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PUBLICATIONS

• Udayalakshmi C., J Sridevi(2023)” Service quality models: A review with respect to fast food restaurants” BOHR International Journal of Social Science and Humanities Research vol- 2,B.P92,P.P96ISSN- 2348-3164
• Ananthasuresh Karuppasamy., A Devendran., Dr.m Radhikaa Shree(2023)” ANALYSIS OF FACTORS INFLUENCING INVESTOR SELECTION OF MUTUAL FUNDS IN THIRUVULLUR DISTRICT” Journal of Pharmaceutical Negative Results.vol 14,B.P 730,P.P 738,ISSN- 0976-9234
• K Vimala., B Neeraja., A Devendran., Arti Chandan(2023)” KNOW YOUR CUSTOMERS TO WIN YOUR BUSINESS” Journal of Pharmaceutical Negative Results Vol. 13,B.P 6423P.P 6428,ISSN 0976-9234
• Niranjini.n., J Sridevi(2023)” Covid-19 - Pushes Marketers To Sell Differently To Global Millennials In Emerging Markets” Journal of Pharmaceutical Negative Results Vol 13,B.P 6993P.P 7003ISSN0976-9234
• M Swedha., A Devendran., Viji Vinod., Rajavarman Veeramalai Natarajan(2023)” IMPROVING IJA SKILLS OF AUTISTIC CHILDREN THROUGH MOOD PREDICTION USING DNCNN AND WAVELET TRANSFORM ALGORITHMS” Seybold Report Vol. 18,B.P 338P.P 354 ISSN 1533-9211
• B Neeraja., A Devendran., M Radhikaashree., Arti Chandani(2023)” Techniques and strategies for Effective Class Management” European Journal of Molecular and Clinical Medicine Vol. 10 B.P 1328P.P 1334
• Kandeepan E., Padmavathy G., Senthilkumar C B(2023)” Human Resource Practices and Employee Perceptions of Performance in the Pharmaceutical Industry” Social Science Journal Vol.13B.P 4017P.P 4024ISSN 0362-3319
• Velumani., C B Senthil Kumar., Kandeepan E(2023)” IMPACTS OF THE INNUYIR KAPPOM THITTAM SCHEME ON SERVICE QUALITY EXTENDED BY THE PRIVATE HOSPITALS IN CHENNAI” European Chemical Bulletin Vol.12B.P3509P.P3515ISSN 2063-5346
• Nithiya Sambamoorthy., C B Senthil Kumar., E Kandeepan(2023)” IMPACT OF COVID 19 ON ONLINE SHOPPING BEHAVIOR OF CONSUMERS TOWARDS E COMMERCE PRODUCT WITH REFERENCE TO CHENNAI CITY” European Chemical BulletinVol.12B.P 3435P.P 3441ISSN 2063-5346
• Vaidhyanathan R S., C B Senthil Kumar., E.kandeepan(2023)” A STUDY ON INTEGRATION OF PRODUCT AND SERVICES SUPPLY CHAIN IN AUTOMOBILE INDUSTRY TO INCREASE OPERATIONAL EFFICIENCY” European Chemical Bulletin Vol. 12B.P 3486P.P 3495ISSN 2063-5346
• E.kandeepan., Shanmugam., C B Senthil Kumar(2023)” THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY” European Chemical BulletinVol.12B.P 3453P.P 3459ISSN 2063-5346
• Chamundeswari R., G Brindha(2023)” Evaluation Of Problems Aquaculture Industry in India - An Analytical Study” Journal of Survey in Fisheries Sciences Vol. 10B.P 1139P.P 1153ISSN 2368-7487
• Marisha Ani Das., G Brindha(2023)” An Empirical Study to Evaluate the Patient Satisfaction in Terms of Services Delivered in Private Hospitals Chennai” Journal of Survey in Fisheries SciencesVol.10B.P 2227P.P 2231ISSN 2368-7487
• G Padmavathy., C B Senthil Kumar., E Kandeepan(2023)” Impact of Environmental Management and Human Resource Management Strategies on Employee Performance in Pharmaceutical Companies” Journal of Survey in Fisheries SciencesVol.10B.P 3980P.P 3990ISSN 2368-7487
• Ankita Bhatia., Arti Chandani., Rajiv Divekar., B Neeraja(2023)” Behavioral Finance: A Bibliometric Analysis” Lecture Notes in Networks and SystemsVol. 623B.P 807P.P 817ISSN 2367-3370
• M Swedha., A Devendran(2023)” An Analysis of the Use of Machine Learning in the Diagnosis of Autism Spectrum Disorder” EAI/Springer Innovations in Communication and ComputingB.P 177P.P 189ISSN 2522-8595
• Arti Chandani., Rajiv Divekar., B Neeraja., Mita Mehta., Rizwana Atiq(2022)” A Study to Analyze Use of Social Media by Private and Public Sector Banks in India” Springer Proceedings in Business and EconomicsVB.P 135P.P 152ISBN 978-9-8116-7817-2
• Marisha Ani Das., G Brindha(2022)” A Study On Revamping Of Emergency Department At Srm Hospital, Kattankulathur” Journal of Positive School PsychologyVol. 6B.P 10290P.P 10296ISSN 2717-7564
• Dharani Haribabu., G Brindha(2022)” “ADAPTING TO DIGITAL TRANSITION PHASE IN EDUCATION A PSYCHOLOGICAL TURMOIL” - THE ROLE OF EMOTIONAL INTELLIGENCE IN MAINTAINING WORK-LIFE BALANCE OF TEACHERS DURING COVID-19” Journal of Positive School PsychologyVol. 6B.P 9534P.P 9544ISSN 2717-7564
• Dr.s.asrafi., Dr. S Kasthuri., S B Saleemaparvin(2022)” POSITIVE AND NEGATIVE IMPACT OF LOCKDOWN ON SCHOOL STUDENTS’ EDUCATION IN INDIA DURING 2020-21 â€" A STUDY” Vidyabharati International Interdisciplinary Research JournalB.P 3188P.P 3194ISSN 2319-4979
• B Neeraja., Prathibha Padmanabhan Santha., Prabu Manickam., Sekhar Avadhanam Venkata (2022) "MANAGING TO CREATE, CALIBRATE & DEVELOP TO DO "CONSULTANCY" AS A RESEARCH ORIENTED ACTIVITY IN EDUCATIONAL DEPARTMENTS" Journal of positive school PsychologyVol. 6B.P 110P.P 115
• A Karthick., G Brindha(2022) "Impact Of Online Education And Digital Learning In Covid 19 â€"India” Vidyabharati international interdisciplinary research journal B.P 1P.P 1ISSN 2319-4979
• Ananthasuresh Karuppasamy., A Devendran., Dr.m Radhikaa Shree(2022)” CONSUMER CONCERNS AND BANK STRATEGIES IN INTERNET BANKING” Vidyabharati International Interdisciplinary Research JournalB.P 1P.P 5ISSN 2319-4979
• Jai Kumar Kattar Rajendran., G Brindha(2022)” RAMIFICATION OF GREEN PRODUCT KNOWLEDGE AND ATTITUDE ON GREEN PRODUCT SUSTAINABILITY” Seybold ReportVol. 17B.P 1912P.P 1918ISSN 1533-9211
• R George Leslie Davidson., G Brindha(2022)” Elucidating the power of human resource practices and policies on employee attrition” AIP Conference ProceedingsVol. 2426ISSN 0094-243X
• R George Leslie Davidson., G Brindha(2022)” Employee expectation to ease employee attrition in hotel industry” AIP Conference ProceedingsVol. 2426ISSN 0094-243X
• M Shalini., Dr.m Radhikaa Shree(2022)” Comparative study on consumer buying behavior during Covid-19through Ebusiness and direct to market place towards government regulation and policy in Tamil Nadu (India)” International Journal of Early Childhood Special EducationVol. 14B.P 3183P.P 3190ISSN 1308-5581
• Dharani Haribabu(2022)” EMOTIONAL INTELLIGENCE: THE ROLE OF GENDER AND THEIR RELATIONSHIP AMONG COMMUNICATION EFFECTIVENESS AND JOB SATISFACTION IN IT SECTOR” International Journal of Early Childhood Special EducationVol. 14B.P 3191P.P 3196ISSN 1308-5581
• G Padmavathy., C B Senthil Kumar., E Kandeepan(2022)” A Study on the Effects of Human Resource Management Practices on Employee Performance in Pharmaceutical Companies” YmerVol. 21B.P 1646P.P 1656ISSN 0044-0477
• Marisha Ani Das., G Brindha(2022)” A study on analyzing the service quality in the outpatient services at Apollo Hospitals, Vanagaram, Chennai” International Journal of Health Sciences-IJHSVol. 6B.P 4005P.P 4018ISSN 2550-696X
• Nalini Viswanathan., Bagirathi Muthuraja(2021)” E- TEACHING APPROACH FOR UNDERGRADUATE EDUCATION” Vidyabharati International Interdisciplinary Research JournalB.P 2740P.P 2967ISSN 2319-4979
• G Rathidevi., G Brindha(2021)” A Renaissance in the Management of HRM in Higher Technical Institutions” Proceedings of the First International Conference on Computing, Communication and Control SystemB.P 1P.P 4ISSN
• G Rathidevi., G Brindha(2021)” Contemporary Concerns Impacting Higher Technical Education” Proceedings of the First International Conference on Computing, Communication and Control SystemB.P 1P.P 5
• R George Leslie Davidson., G Brindha(2021)” Inspecting the Impact of Various Factors Influencing Employee Attrition in Hotel Industry” Proceedings of the First International Conference on Computing, Communication and Control SystemB.P 1P.P 6
• R George Leslie Davidson., G Brindha(2021)” Examining the Extent of Employee Attrition Due to Job Stress” Proceedings of the First International Conference on Computing, Communication and Control SystemB.P 1P.P 5
• M Radhikaa Shree., Shruthi Unnikrishnan P(2021)” AN OBSERVATIONAL STUDY ON GREEN MARKETING TRENDS IN CHENNAI CITY” Vidyabharati International Interdisciplinary Research JournalB.P 2908P.P 2911ISSN 2319-4979
• Dr. S Kasthuri., Dr.s.asrafi., A Devendran(2021)” ENVIRONMENTAL INFLUENCE ON BEHAVIORAL CHANGES DURING COVID -19” Vidyabharati International Interdisciplinary Research JournalB.P 3431P.P 3435ISSN 2319-4979
• Bhatia A., Chandani A., Divekar R., Mehta M., Vijay N.(2021)” Digital innovation in wealth management landscape: the moderating role of robo advisors in behavioural biases and investment decision-making” International Journal of Innovation ScienceISSN1757-2223
• Arti Chandani., Rajiv Divekar., Shilpi Kaushik., Mita Mehta., B NEERAJA., Sanchari Debgupta(2021)” Use of social media by selected Indian private sector banks” International Journal of Public Sector Performance ManagementVol. 8B.P205P.P218ISSN1741-1041
• M Umasankar., S Padmavathy., Dr.M RADHIKAA SHREE., V Pavithra(2021)” Ban or boon: Consumer attitude towards plastic bags ban” AIP Conference ProceedingsVol. 2387ISSN0094-243X
• Dr.m Radhikaa Shree., Nalini Viswanathan., Bagirathi Muthuraja(2021)” A real case on fraudulent e- business strategies - customers be aware” Natural Volatiles and Essential OilsVol. 8B.P8170P.P8173
• Syed Roohul Islam Andrabi., G BRINDHA(2021)” Credit risk management: A survey of practices in Indian Private Banks” Turkish Online Journal of Qualitative InquiryVol. 12B.P8413P.P8422
• Syed Roohul Islam Andrabi., G BRINDHA., Khalid Ul Islam Rather(2021)” Empirical Study Of Liquidity Risk Indicators In Indian Private Banks” Turkish Online Journal of Qualitative InquiryVol. 12B.P3133P.P3144
• Syed Roohul Andrabi., G Brindha(2021)” A Study On Impact Of Near Miss On Operational Risk Of Hdfc Bank Ltd” Turkish Online Journal of Qualitative InquiryVol. 12B.P7835P.P7839
• Joseph Paul., ASRAFI(2020)” A Study on Effectiveness of Employee Welfare Measures in Hospitality Sector” Our HeritageVol. 68B.P1695P.P1705ISSN0474-9030
• Dr.c.balakrishnan(2021)” Interplay Between Organizational Values & Employee Retention (Based on Ethnography Studies)” Dogo Rangsang Research JournalVol. 10B.P76P.P85ISSN2347-7180
• B Neeraja., Venkata Ramakrishna Rao Gandreti., Pardhasaradhi Malla(2020)” India Can Become Emerging Destination for Business Opportunities: Post Covid -19 Scenario” Dogo Rangsang Research JournalVol. 10B.P70P.P75ISSN2347-7180
• Mythili R(2020)” COVID-19 IMPACT ON SMEs AND RECOVERY MEASURES TO BE TAKEN FOR OVERCOMING ECONOMY CRISIS IN INDIA” PurakalaVol. 31B.P83P.P87ISSN0971-2143
• B Neeraja., Arti Chandani., N Srividhya., Rizwana Atiq(2020)” Financial Risk in Merger &Acquisition after Lockdown” Tathapivol. 19B.P408P.P415ISSN2320-0693
• Dr M RADHIKAA SHREE., Shalini M(2020)” An Observational Study on Women Empowerment in Marketing With Reference to Chennai City: Successful Women Entrepreneurs in India in Business” Women Empowerment and Well-Being for Inclusive Economic GrowthB.P128P.P137ISSBN978-1-7998-3737-4
• Neeraja Vijay., Arti Chandani., S V ELUMALAIYAN(2020)” 3 R`s for Women Empowerment: Respect, Recognition, and Remuneration â€" Women Labour Force Participation: Trends and Issues” Women Empowerment and Well-Being for Inclusive Economic GrowthB.P120P.P127ISSBN978-1-7998-3737-4
• B K Indrani., Dr.s.asrafi(2020)” PANDEMIC COVID-19 -IMPACT ON EMPLOYEES OF THE ORGANIZATION” Dogo Rangsang Research JournalVol.10B.P236P.P242ISSN2347-7180
• Joseph Paul., Dr.s.asrafi(2020)” PRE & POST CHALLENGES, IMPACT OF COVID-19 PANDEMIC ON HOTEL INDUSTRY AND ITS EMPLOYEES” Dogo Rangsang Research JournalVol. 10B.P272P.P278ISSN2347-7180
• Dr.s.asrafi., S B Saleema Parvin., K Raja Mohan Rao(2020)” Impact of Healthy Parenting During Covid-19” International Journal of Business and Management InventionVol. 9B.P33P.P35ISSN2319-801X
• G Brindha., A Devendran(2020)” Incorporating Telemedicine as Part of COVID-19 Outbreak Response Systems” International Journal of Business and Management InventionVol. 9B.P7P.P8ISSN2319-801X
• Karthick., G Brindha., A Devendran(2020)” Green Revolution” International Journal of Business and Management InventionVol.9B.P43P.P44ISSN2319-801X
• K. Ananthasuresh., A Devendran(2020)” The Key Role of Nurses and Social Workers in Launching End of Life Communication in the Focus of the Covid â€" 19 Pandemic” International Journal of Business and Management InventionVol. 9B.P23P.P25ISSN2319-801X
• G Brindha., A Devendran(2020)” Espousal and Emerging Trends of Telemedicine in the Spotlight of Corona Virus Care” Dogo Rangsang Research JournalVol. 10B.P205P.P213ISSN2347-7180
• karthik A., G Brindha., A Devendran(2020)” A Review on Benefits of Online Evaluation” International Journal of Business and Management InventionVol. 9B.P9P.P11ISSN2319-801X
• C B SENTHIL KUMAR., K SENTHIL KUMAR., J SRI DEVI(2020)” FACTORS THAT INFLUENCE THE CONSUMER BUYING BEHAVIOR OF PURCHASING SPORTS INSTRUMENTS THROUGH ONLINE” Strad ResearchVol. 7B.P422P.P428ISSN0039-2049
• SONIA SRINIVASAN., J SRI DEVI., JANAVI V(2020)” A STUDY ON EFFECT OF LEADERSHIP STYLES ON ORGANISATIONAL CULTURE OVER FIRM PERFORMANCE IN MNC, CHENNNAI” STRAD RESEARCHVol. 8B.P185P.P191ISSN0039-2049
• B Neeraja., Dr M Radhikaa Shree(2020)” Changing Environment in Indian Banking Sector” International Journal of Psychosocial RehabilitationVol. 24B.P3304P.P3310ISSN1475-7192
• A Devendran., Krishnan Arunkumar(2019)” Digital Data Preservation—A Viable Solution” Data Management, Analytics and Innovation”Vol. 808B.P129P.P141
• Asokan K., Brindha G., Valarmathi S.(2019)” A preliminary exploration on health care professionals (Doctors) stress due to competition, advancement of technology & environment at Chennai” International Journal of Innovative Technology and Exploring EngineeringVol. 8B.P4419P.P4420ISSN2278-3075
• Neeraja B., Chandani A., Tarun Sastry N., Saravanan J.(2019)” Energy saving for GO green environment” International Journal of Innovative Technology and Exploring EngineeringVol. 8B.P844P.P846ISSN2278-3075
• Annakili P., Jayam R.(2019)” Predicting a model of decision making in all the systems” International Journal of Innovative Technology and Exploring EngineeringVol. 8B.P1285P.P1287ISSN2278-3075
• Chitra A.R., Neeraja B., Prashanth K.(2019)” Technical considerations influencing purchase decisions in the B2B environment” International Journal of Innovative Technology and Exploring EngineeringVol. 8B.P697P.P7082278-3075
• M Shalini, M Radhikaashree(2019)” MARKETING STRATEGIC PLANNING FOR AN ENTREPRENEUR” SAMZODHANA â€"“Journal of Management Researchâ€Vol. 11B.P1P.P1
• Asokan K., Brindha G., Valarmathi S.(2019)” A preliminary study on health care professionals (paramedical) stress due to competition, advancement of technology & environment at Chennai” International Journal of ManagementVol. 10B.P371P.P376ISSN0976-6502
• K Arunkumar., A Devendran(2019)” Zip Zap Data—A Framework for ‘Personal Data Preservation’”Advances in Intelligent Systems and ComputingB.P325P.P337ISBN978-9-8132-9948-1 Indrani B K., Asrafi(2019)” ARTIFICIAL INTELLIGENCE IN ENTREPRENEURSHIP” Samzodhana : journal of management researchVol. 11B.P19P.P21ISSN2347-427
• Begum A. Nafeesa., Brindha G (2019), "Emerging Trends of IT Industry Policies for Ensuring Women Employee Retention: ‘New-Fangled Women Friendly Policies Which Foster Gender Neutral Workplace", Indian Journal of Public Health Research & Development, Vol. 10, no. 3, pp.1093-1096
• Begum A. Nafeesa., Brindha G (2019), "Forcing Gender Issues and Challenges Affecting Women Employees to Continue their Career in IT Industry", Indian Journal of Public Health Research & Development, Vol. 10, no. 3, pp.1090-1092
• Arunkumar, K.; Devendran, A. (2018), "Big data analysis on online TV - Predict likes in FaceBook", HELIX, Vol. 8, no. 3, pp.3463-3466
• S. Kumaran., LLB BE., R Kannan (2018), "Kodaikanalâ€"The Princess of Hill Station-Issues and Challenges.", MIM International Journal of Management Research, Vol. 4, no. 1, pp.
• A Devendran., Krishnan Arunkumar (2018), "Digital Data Preservation—A Viable Solution", Data Management, Analytics and Innovation, Vol. 808, no. -, pp.129-141
• Balakrishnan C., Kasturi S., Suchithra B., Janani K. (2018), "An empirical study of work trauma among college teachers, Chennai", International Journal of Pharmaceutical Research, Vol. 10, no. 4, pp.220-222
• Balakrishnan C., Suchithra B., Kasturi S., Janani K. (2018), "A study on the role of human resource process in translating green policy into practice", International Journal of Pharmaceutical Research, Vol. 10, no. 4, pp.217-219
• (2018), "Trends in Consumers Behaviours towards E-commerce", Eurasian Journal of Analytical Chemistry, Vol. 13, no. 6b, pp.165-169
• (2018), "E-Governence in Health Sector â€" Challenges", Eurasian Journal of Analytical Chemistry, Vol. 13, no. 6b, pp.170-172
• Ramesh A., Senthil Kumar C.B. (2018), "Asset and debt management ratios in bankruptcy prediction - evidence from India", Indian Journal of Finance, Vol. 12, no. 8, pp.50-63
• Abhishek G., Senthilkumar C.B., Nallusamy S. (2018), "Study on effectiveness of internal and external training to the development of employee in corporate sectors and hospitals", Indian Journal of Public Health Research and Development, Vol. 9, no. 3, pp.259-264
• Suganthi S., Senthilkumar C.B., Nallusamy S. (2018), "Study on factors affecting the physical and mental health by stress and emotional crisis of working women", Indian Journal of Public Health Research and Development, Vol. 9, no. 3, pp.335-340
• Shanthi C., Josephine M.S., Jeyabala Raja V. (2018), "An efficient interoperation between mobile applications using phonegap with LCIM model", International Journal of Pure and Applied Mathematics, Vol. 119, no. 10 Special Issue C, pp.605-617
• Afrin K., Ramalingam S. (2018), "Human resource management practices and the employees intention to stay in the franchise of quick service restaurant", Journal of Advanced Research in Dynamical and Control Systems, Vol. 10, no. 3, pp.1400-1404
• Gayathri., R. Jayam (2017), "THE HIDED CAUSE OF BUS ACCIDENT IN INDIA-STRESS, A STUDY WITH SPECIAL REFERENCE TO CHENNAI", International Journal of Research in Management and Social Science, Vol. 5, no. 1, pp.86-91
• Raj S.R., Brindha G. (2017), "Resources for creating employee retention strategies in it industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.31-37
• Karthik A., Brindha G. (2017), "Theoretical, methodological, experimental and knowledge techniques: Analysis and review through e learning and online examination in healthcare industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.528-533
• Raj S.R., Brindha G. (2017), "A study on employee retention strategies with special reference to Chennai it industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.38-44
• Gopalakrishnan G., Brindha G. (2017), "A study on recognition of trade union and its necessity", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.67-74
• Suganthi S., Kumar C.B.S. (2017), "Converting challenges to opportunities which women employees do in the corporate sector", International Journal of Civil Engineering and Technology, Vol. 8, no. 3, pp.273-281
• Gopalakrishnan G., Brindha G. (2017), "A study on collective bargaining and its dependence on trade union recognition", International Journal of Mechanical Engineering and Technology, Vol. 8, no. 8, pp.1-8
• Gopalakrishnan G., Brindha G. (2017), "A study on employee welfare in construction industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 10, pp.7-12
• Gopalakrishnan G., Brindha G. (2017), "A study on maternity benefit and its effectiveness in construction industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 10, pp.130-136
• Begum A.N., Brindha G. (2017), "Challenges and strategies for retaining women talent in it industry : Managerial strategies for reducing women voluntary turnover in the workplace", International Journal of Civil Engineering and Technology, Vol. 8, no. 10, pp.13-17
• Suganthi S., Senthilkumar C.B. (2017), "Work life integration: Study on how women balance the work & life in the present scenario", International Journal of Mechanical Engineering and Technology, Vol. 8, no. 9, pp.305-314
• M Radhikaa Shree (2017), "Change is Reversible, Transformation is Not â€" A Strategic View", International Research Journal of Business and Management, Vol. 10, no. 11, pp.1-1
• Gayathri A., Jayam R. (2017), "Analysis of accidents caused by vehicle defects - With specific reference to buses of Chennai metropolitan area", International Journal of Applied Business and Economic Research, Vol. 15, no. 10, pp.133-138
• Gohain T.T., Jayam R. (2017), "Analyzing the impact of educational qualification and administrative competencies of the employees' on the overall career satisfaction", International Journal of Applied Business and Economic Research, Vol. 15, no. 5, pp.87-95
• Chetty K., Neeraja B. (2017), "A study on impact of organizational justice perception on job satisfaction-Indian software employees' perspective", International Journal of Applied Business and Economic Research, Vol. 15, no. 4, pp.387-399
• Chandani A., Divekar R., Mehta M., Neeraja B. (2017), "Composition of board's performance of public sector banks: A study with reference to corporate governance and financial performance", International Journal of Public Sector Performance Management, Vol. 3, no. 4, pp.432-446
• Sridevi J., Bala Krishnan C., Senthil Kumar K. (2017), "Information and Communication Technology (ICT) in Higher Education: Advantages, Disadvantages OF Applying E-Learning to Students", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15 Special Issue, pp.177-181
• Neeraja B., Chandani A., Kalpana G., Mehta M. (2017), "Interactive advertising need for the day (An overview in Indian concept)", International Journal of Pure and Applied Mathematics, Vol. 117, no. 20 Special Issue, pp.945-956
• Balakrishnan C., Sridevi J., Kumar S. (2017), "The effectiveness of cross-cultural video-mediated communication", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15 Special Issue, pp.169-174
• Balakrishnan C., Sridevi J., Suchitra B. (2017), "Women entrepreneurs the emerging economic force", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15 Special Issue, pp.153-158
• M Radhikaa Shree., J Sri Devi., K Senthil Kumar (2017), "E-GOVERNANCE IN INDIA: OPPORTUNITIES AND CHALLENGES", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15, pp.161-168
• Kumar T Udhaya; Neeraja B; Prabhkar K; Kumar T Udhaya; Neeraja B (2016), "Environmental impact of e-waste", POLLUTION RESEARCH, Vol. 35, no. 3, pp.601-603
• Balakrishnan C; Priya J Rachel (2016), "E-waste management in India", POLLUTION RESEARCH, Vol. 35, no. 3, pp.539-543
• Vimala K; Shree M Radhika (2016), "A study of E-waste", POLLUTION RESEARCH, Vol. 35, no. 3, pp.629-630
• Vijayalakshmi. S.,V. Mahalakshmi.,Vijayalakshmi. S (2016), "Home Appliance Retailing: The Case of Retail Chain Stores", Asian Journal of Multidisciplinary Research, Vol. 2, no. 7, pp.1-5
• Devendran.,M. Radhikaashree.,Shruthi Unnikrishnan. P.,B. Neeraja (2016), "OLD IS GOLD W.R.TO EDUCATIONAL SECTOR", INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES and RESEARCH TECHNOLOGY, Vol. 5, no. 8, pp.431-436
• G.Abhishek.,C.B.Senthilkumar (2016), "POST EVALUATION OF TRAINING FOR THE EFFECTIVE EXECUTION OF EMPLOYEES IN THE CORPORATE INDUSTRIES IN INDIA", Journal of Innovative Research and Solutions, Vol. 2, no. 1, pp.83-94
• Kowsalya R., Neeraja B., Shah K.A., Jain R.P. (2016), "Electronic waste - Environment problems and management", Pollution Research, Vol. 35, no. 3, pp.577-579
• Pande M. (2016), "Planet earth, business, and environmental marketing", Ecology, Environment and Conservation, Vol. 22, no. 3, pp.1291-1296
• Pande M. (2016), "Protecting bio-diversity: An integrated approach to sustainable development in India", Ecology, Environment and Conservation, Vol. 22, no. 3, pp.1297-1303
• Radhikaashree M., Balakrishnan C. (2016), "A case study of residents around kodungaiyur, Chennai, tamilnadu a survey of household solid waste management in Chennai", Pollution Research, Vol. 35, no. 2, pp.215-221
• M Radhikaa Shree., P Shruthi Unnikrishnan (2016), "A Study on Effectiveness of B to B Marketing in a Modern World", International Journal of Modern Science and Technology, Vol. 1, no. 4, pp.111-114
• M Radhikaa Shree., A Devendran (2016), "E-Waste Management", AE International Journal of Science and Technology, Vol. 4, no. 3, pp.1-5
• M Radhikaa Shree (2016), "PERCEPTION OF BLENDED LEARNING AMONG UNIVERSITY STUDENTS", International Journal of Scientific Development and Research, Vol. 1, no. 2, pp.4-7
• Chetty K., Neeraja B. (2016), "A study on importance of organizational justice perceptions and work related outcomes", International Journal of Applied Business and Economic Research, Vol. 14, no. 12, pp.8793-8802
• Radha J., Jayam R. (2016), "Customer satisfaction towards shopping malls at Chennai city -an empirical study", International Journal of Applied Business and Economic Research, Vol. 14, no. 11, pp.7969-7982
• Raghunatha Reddy P., Jayam R. (2016), "Role of transportation in supply chain management", International Journal of Applied Business and Economic Research, Vol. 14, no. 6, pp.3517-3526
• Neeraja B., Chandani A., Mehta M., Radhikaashree M. (2016), "Reverse logistic: A tool for a successful business", Smart Innovation, Systems and Technologies, Vol. 49, no. -, pp.461-469
• Pande, M (2015), "Leadership styles in higher education - BIG leader-bonds, inspires, guides", INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT, Vol. 3, no. 2, pp.161-167
• P. Uma Rani ., S. Shahul Ameed (2015), "Impact of Membership Card on Retention of Customers In Retail Sector In Chennai", International Journal of Management, Vol. 6, no. 1, pp.443-455
• Pande M. (2015), "The internal logic of leadership", Indian Journal of Science and Technology, Vol. 8, no. -, pp.1-6
• Ayshath Zaheera. K.M.,Naseer Khan.,C.B. Senthilkumar (2015), "E-Recruitment: Criteria for its Effectiveness and Modern Trends", International Journal of Business Administration and Management Research, Vol. 1, no. 3, pp.10-14
• B.Neeraja .,Arti Chandani (2015), "Contribution of CSR to the Society", European Journal of Business and Management, Vol. 7, no. 13, pp.37-40
• Priya Rachel J.,Anbarasu, Joseph A (2015), "Predictors of an Emotional Brand", International Journal of Business, Humanities and Technology, Vol. 5, no. 1, pp.102-112
• Priya Rachel J.,Anbarasu Joseph A (2015), "THE CREATION OF AN EMOTIONAL BRAND: AN ANALYSIS OF PREDICTORS", International Journal of Applied Services Marketing Perspectives, Vol. 4, no. 1, pp.1501-1511
• P.Uma Rani.,A. Devendran.,Dr J Sridevi (2015), "A case study on Telemedicine practices implemented with respect to Apollo Hospitals", International Journal of Applied Environmental Sciences, Vol. 10, no. 1, pp.23-28
• A Devendran., M Vijayakumar.,Arunkumar Krishnan (2015), "Semantic Image Search Framework", International Journal of Applied Environmental Sciences, Vol. 10, no. 1, pp.47-50
• MS Balachander., R Jayam (2015), "A STUDY ON THE â€Å"SOFT SKILL REQUIREMENTS” AND SUGGESTED TRAINING FOR STUDENT COMMUNITY AT COLLEGES IN TODAY'S CONTEXT", International Journal of Management and Social Science Research Review, Vol. 1, no. 10, pp.228-232
• A Devendran., J L Umamaheshwari (2015), "An Analysis of Green Marketing In Global", International Journal of Administration and Governance, Vol. 1, no. 1, pp.9-11
• M Radhikaa Shree (2015), "BLENDED LEARNING MODELS IN ACADEMIC FRATERNITY", Journal of Emerging Technologies and Innovative Research, Vol. 2, no. 6, pp.1894-1898
• K Senthil Kumar., J Sri Devi (2015), "EMERGING TRENDS IN ONLINE MARKETING", ICTACT JOURNAL ON MANAGEMENT STUDIES, Vol. 1, no. 1, pp.34-38
• C Balakrishnan., M Radhikaa Shree., J Sri Devi (2015), "ROLE OF HR FOR ECO-FRIENDLY ENVIRONMENT", Internation Journal of Advance Research And Innovative Ideas In Education, Vol. 1, no. 5, pp.392-396
• Parthasarathy K., Ramalingam S. (2015), "An empirical study on organization culture and its impact on employee motivation with reference to industrial estates in Chennai", International Journal of Applied Business and Economic Research, Vol. 13, no. 1, pp.287-294
• Rimo S., Ravi A., Venkateswaran P.S. (2015), "Effects of stress factors on the physical and the psychological well being of a lecturer", International Journal of Applied Business and Economic Research, Vol. 13, no. 6, pp.4385-4394
• Radha J., Jayam R., Reddy R. (2015), "Shopper's motivation to shop and their behaviour in malls", International Journal of Applied Business and Economic Research, Vol. 13, no. 2, pp.619-624
• Sumathy E., Vijayalakshmi S. (2015), "Shadow removal from remote sensing images by efficient Inpainting method", International Journal of Applied Engineering Research, Vol. 10, no. 8, pp.19989-20000
• Pande M. (2015), "A case for inflation targeting", International Journal of Applied Engineering Research, Vol. 10, no. 4, pp.8903-8912
• Vijay S., Ramalingam S., Kumaran S., Pande M. (2015), "A study on assessment of service quality of chennai tourism destination based on visitor satisfaction and expectation", International Journal of Applied Engineering Research, Vol. 10, no. 14, pp.34509-34517
• Senthil Kumar K., Sridevi J. (2015), "A study on measuring academic stress among postgraduate students w.r. to universities in Chennai city", International Journal of Applied Engineering Research, Vol. 10, no. 55, pp.4143-4146
• Jayam R. (2015), "Empowering women through education: India", International Journal of Applied Engineering Research, Vol. 10, no. 2, pp.2305-2313
• Balakrishnan C., Radhikaashree M., Suchithra B., Hannah Rajini S. (2015), "SHRM from an anthropometric perspective: A case study of Chennai coir industry", International Journal of Applied Engineering Research, Vol. 10, no. 12, pp.31835-31844
• Pande M. (2015), "The imperatives of social Cost—Benefit analysis", International Journal of Applied Engineering Research, Vol. 10, no. 10, pp.26959-26968
• J Sri Devi., K Senthil Kumar (2015), "ROLE OF THIRD PARTY LOGISTICS PROVIDERS TO INCREASE CUSTOMER SATISFACTION IN SUPPLY CHAIN", International Journal of Applied Engineering Research, Vol. 10, no. 68, pp.830-832
• K Senthil Kumar., J Sri Devi (2015), "The Logistics Sector in India: Overview and challenges", International Journal of Applied Engineering Research, Vol. 10, no. 68, pp.873-875
• M Radhikaa Shree., C Balakrishnan., Sinduja (2015), "E â€" Governance: A Successful Implementation of Government Policies using Cloud Computing", International Journal of Applied Environmental Sciences, Vol. 10, no. 1, pp.71-74
• Nair A.C., Ramalingam S., Ravi A. (2015), "Impact of organizational learning on organizational performance of South Indian automobile industries", International Journal of Economic Research, Vol. 12, no. 3, pp.739-760
• Nair A.C., Ramalingam S., Ravi A. (2015), "Knowledge creation within the automobile industry", International Journal of Engineering Business Management, Vol. 7, no. -, pp.---
• Suganthi S., Senthilkumar C.B. (2015), "A study on stress management of the staff of the co operative banks of Tamil Nadu, India", International Journal of Pharmacy and Technology, Vol. 6, no. 4, pp.7529-7533
• Chandani A., Mehta M., Neeraja B., Prakash O. (2015), "Banking on big data: A case study", ARPN Journal of Engineering and Applied Sciences, Vol. 10, no. 5, pp.2066-2069
• Devendran A., Jayam R., Sindhuja P. (2015), "Electronic medical records using NFC technology", ARPN Journal of Engineering and Applied Sciences, Vol. 10, no. 5, pp.2070-2072
• Arti Chandani.,B. Neeraja.,Mita Mehta (2014), "Creativity and Innovation: Assurance for growth", Symbiosis Institute of Management Studies Annual Research Conference, Vol. 11, no. -, pp.804-811
• Malini Pande (2014), "Revitalising Manufacturing Sector: the fulcrum of job-generation in India", Journal of Emerging Technologies and Innovative Research, Vol. 1, no. 2, pp.52-54
• Malini Pande (2014), "Starting Up The Indian Economy", Journal of Emerging Technologies and Innovative Research, Vol. 1, no. 1, pp.5-7
• Mehta Mita.,Chandani Arti.,Neeraja B (2014), "Anemirical study of ownership structure and its impact on corporate governance and performance in Indian context", ZENITH International Journal of Business Economics and Management Research, Vol. 4, no. 7, pp.135-144
• Mita Mehta.,Arti Chandani.,B.Neeraja (2014), "Supply chain and logistics for the present day business", Procedia Economics and Finance, Vol. 11, no. -, pp.665-675
• J.L.Umamaheswari (2014), "Exploring Internal Service Quality in a Manufacturing Organization A Study in Lucus TVS, Chennai", Procedia Economics and Finance, Vol. 11, no. -, pp.710-725
• S Kumaran., R Kannan., T Milton (2014), "Water Utilization And Sustainable Water Management In Tamil-Nadu Hotels", Journal of Kashmir for Tourism and Catering Technology, Vol. 1, no. 2, pp.59-70
• M Pande (2014), "Need for Reforms in the Pedagogy of Management Education", Nitte Management Review, Vol. -, no. -, pp.37-42
• J Sri Devi (2014), "Effectiveness of Celebrity Advertisement on Select FMCG "An Empirical Study", Procedia Economics and Finance, Vol. 11, no. -, pp.276-288
• Vijay S., Ramalingam S., Ramakrishnan K. (2014), "An emprical study on pilgrimage tourism in Srirangam oF Tamilnadu", International Journal of Applied Business and Economic Research, Vol. 12, no. 4, pp.1155-1166
• Pande M. (2014), "Infrastructure development in India", International Journal of Applied Engineering Research, Vol. 9, no. 24, pp.30015-30022
• Kokila P., Ramalingam S. (2014), "Benchmarking HRM practices among banking sectors in Chennai", International Journal of Economic Research, Vol. 11, no. 3, pp.555-560
• Sreedevi V., Annamalai S., Ramalingam S. (2014), "Emotional labour models: Differing perspectives", International Journal of Enterprise Network Management, Vol. 6, no. 1, pp.14-29
• Chandani A., Mehta M., Neeraja B. (2014), "Women CEOs and financial performance of banks: An empirical research of Indian private sector banks [Žene kao glavni menadžeri i financijske performanse banaka: Empirijsko istraživanje Indijskih banaka u privatnom vlasniÅ¡tvu]", Management (Croatia), Vol. 19, no. 1, pp.231-246
• Tiny Tanushree Gohain., Dr. R. Jayam (2013), "Knowledge Engineering–Knowledge Management, an Interface", International Journal of Emerging Trends in Electrical and Electronics, Vol. 1, no. 3, pp.68-77
• Dr. R Jayam., J Radha., (2013), "Factors associated with success and failures in CRM", International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, no. 6, pp.163-168
• A Devendran., Bhuvaneshwari T., Uma Maheswari J L., K Arun Kumar (2013), "Multi Value Logic Based - Finger Print Unit", International Journal of Advanced Research in Computer Science and Software Engineering, Vol. 3, no. 8, pp.931-935
• Shree M. Radhikaa (2012), "Blended learning–A new paradigm from teaching to learning", EXCEL International Journal of Multidisciplinary Management Studies, Vol. 2, no. 8, pp.159-171
• J Sri Devi., K Senthilkumar (2012), "The Role of E-commerce - A competitive advantage in marketing of products", Networking and Communication Engineering, Vol. 4, no. 8, pp.481-484
• Jayam R., Srividya N., Priya M. (2007), "Role of hr in institutionalizing knowledge management in an organization", IET Seminar Digest, Vol. 2007, no. 2, pp.1077-1082
• Ramalingam S., Archana S., Vimala K. (2007), "Knowledge process Outsourcing-a new revolution", IET Seminar Digest, Vol. 2007, no. 2, pp.1069-1073
• Jayam R; Prabhu N R V (2007), "Managing supply chain in the new global order", JOURNAL OF PSYCHOSOCIAL RESEARCH, Vol. 2, no. 1, pp.51-60
• J Sri Devi., Arti Chandani., Bhaskaram Neeraja (2007), "Knowledge Management: An overview & its impact on software industry", IET-UK International Conference on Information and Communication Technology in Electrical Sciences, Vol. -, no. -, pp.1063-1068.

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