Unit-I: Introduction to Research and Literature Review
Definition – Purpose – Types of Research – Significance of Research – Literature Review – GapIdentification Topic Selection- Intellectual Property Rights (IPR) -Trade Mark (National and International) – Copy right – Royalty – Patent
Unit-II: Research design and Data Collection
Design Types -Procedures – Measurement and Calibration- Content Analysis-Primary Data and Secondary Data – Basics of Data Collection Methods: Observation, Interview, Questionnaire – Pilot study-Experimental and Case studies.
Reference Text
Kothari, C R 2004, Research Methodology: Methods and Techniques 2nd Edition, New Age International Publication.
